Tuesday, February 19, 2008

quote libet

One of the numerous sops to the media for Gowariker's forthcoming period opus Jodhaa Akbar (rejected tagline: when doves cried) casts a shadow of doubt on the nature of the intended audience of the film and the presence of brain cells in the marketing/PR department; it also offers quiet assurance that Bollywood has a long way to go before it acquires a new approach to movie marketing. I have shown my body in Jodhaa Akbar too screams the headline for a collection of responses from the film's star Hrithik Roshan in response to a bunch of questions that came from the WeThinkWeRCool department:

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